The former Woolworths store in Dorchester which re-opened as Wellworths is going to be forced to change its name. Wellworths was launched by former Woolworths manager Claire Robertson in March 2009 after the old chain closed down. The company has been given two years to change its branding.
Shop Direct bought the Woolworths brand out of administration. It said a legal settlement had been agreed with the Wellworths store in Dorchester, Dorset.
The new Wellworths name will beWellchester. It had sought to agree terms that would have let it keep the name but restrict its expansion.
After the 815 UK-wide Woolworths stores closed in late 2008, Ms Robertson reopened the store, re-employed about 20 colleagues and saw the business make a profit in its first year. It's one of those feel-good success stories.
It's a shame for Wellworths that they have to change their name, but I hope they continue to succeed.
As for Shop Direct, what exactly are they doing with the Woolworths name?
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