Wednesday 27 October 2010

If business is slow, don't be inactive

When you run a small business there is no guarantee of work. One good month for income does not necessarily mean that the next month will be good for business.

But a slow month is no excuse for inactivity.

Instead, consider what you can do to improve your business. There are plenty of areas you could look at. Here are a few ideas.

Advertising
Can you do more? Can you target it better? Do you need to cut spending? Or is better to increase spending?

Marketing
Are your exisiting campaigns working? Can you introduce a new campaign? Is it time to re-assess to target market? Is there room to cut your prices to gain new clients?

Clients
Are you getting from (and giving to) the best to your existing clients? Can you prompt them to buy more services from you?

Your Organisation
Is it running smoothly? Do you have procedures for all processes? Could a new employee come in and take over any of your processes? Examine your business and see if can make it run more effectively.

There is always something to do in business. If things are slow, then take that chance to re-look at the way you run your operation.

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