Wednesday 13 October 2010

Internet advertising is essential

You might have a great business, a great idea, what should be 'the next big thing'. But if nobody knows about it, it will fail and die.

You need to bring it to the attention of your potential customers. You need to advertise in some way.

In these days of the Internet you need to be found there. People may still use their hard copy of Yellow Pages, but more and more they are turning to Internet search engines. Of course, the king of the search engines is Google and their advertising service is Google Ads.

I am in a very competitive line of business (website design: Pierrepont Consulting), but set up a Google Ad recently. The number of enquiries I have had is well above what I was getting before. There is little doubt that Google Ads works (it may not always work, but my experience is positive).

The good thing about Google Ads is that you can turn off your ad at any time, so you're not committed to a large outlay if you find that in fact it's not working for you.

I'd strongly recommend giving it a try

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