Social networking: no excuses for small businesses

While it might be tricky for large companies to figure out the best way to use social networking tools - such as Facebook, Twitter, and blogging like this - there is really no such excuse for a small business.

The reasons are all there, but the underlying one is - marketing.

It's about getting your name out there, being heard, becoming known, earning a reputation.

For a small business, this is essential, and without the tools and resources of a big company, online marketing represents a glorious opportunity.

The problem for a small business is that social networking means doing it ... relentlessly. Because, if you stop, you're off the map. Like a Twitter or Facebook comment, you literally drop off the bottom of the screen.

"Not having the time" is no excuse, because if you don't market, you'll get no business. Social networking marketing is free, except for your time.

The way you use your time is up to you, but using it to market your business is an excellent way to use it.