Fairtrade products are apparently becoming increasingly popular, according to the organisation itself, the Fairtrade Foundation. But, though you may have seen Fairtrade on various products, do you know what it is?
According to its own website: “Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.”
Martine Julseth from the Fairtrade Foundation told researchers that the launch of the Fairtrade at Work campaign (which includes encouraging cycling to work and recycling waste products in the workplace) had helped raise awareness.
Surveys by YouGov and Faritrade showed that the 30-50 age group were most enthusiastic about Fairtrade, and that 38 per cent of all workers thought that Fairtrade products should be available at work.
Ms Julseth added: “It is the right thing to do, to think about where your products are coming from.”
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