One of the most difficult things facing a small business - and especially a sole trader - is how to sensibly use the Internet to promote their business.
It is virtually impossible these days to conceive of a business that could not use the Internet in any way. However, it is all too easy to imagine how the use of websites, email and social media (for business) sites could become nearly all-consuming.
The proliferation of social media sites that are touted as good for business is scary for those whose busy has very little to do with computers (e.g. builders, plumbers) and it will probably not stop here.
How on earth does someone who spends their days "doing real work" manage to spend any time promoting their business (I'm not talking about social fun here) on sites such as facebook, twitter and myspace, let alone wider promotion via Digg, Reddit, etc?
It's a tough one.
One way would be to use a third party and pay them. Tell them about your business, what you can offer etc, and ask them to promote your business for you. Some offer to pay by results, so some risk is removed.
These days, it's almost too risky not to use the Internet and social media sites to promote your business.
See www.pierrepontconsulting.co.uk who offer this service.
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