I read that Chancellor George Osborne and Business Secretary Vince Cable are visiting China in an attempt to increase the amount of business done by Britain in China. Prime Minister David Cameron and 50 business leaders will join them tomorrow.
Mr Cameron will also raise the issue of human rights with Chinese officials, but it is the broadening of trade links that is the priority, with an emphasis on fast-growing development markets as exploited by both China and India.
Exports to China are on the increase, but are less than those to the Irish republic, for example. Vince Cable said that China had huge potential.
If you run a business it should star you wondering if you’re offering a product or service that might be wanted or needed by China, and, if so, how you can market it and deliver it there.
The Internet, of course, makes life much simpler that it used to be, but getting the message to China’s people might not be so straightforward.
Chinese translation, anyone?
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