Tuesday 8 December 2009

Vanishing searches will not help Google

An article in today's Daily Telegraph talks about how a business's website disappeared from Google's searche engines.

The business - Onenewspage.com - saw its visitor traffic dive after it had disappeared from Google's results. Google accounts for 70 per cent of all internet searches. Visitors to websites these are critical to the success of many businesses, and they take a great deal of trouble to work on the Search Engine Optimisation (SEO) of their sites. It is hard work to get near the top of a keyword search. Google, it seems, can negate that overnight.

Google's standard response is not very helpful. It says: "We've processed your reconsideration request for X. We've now reviewed your site. When we review a site,we check to see if it's in violation of our guidelines. If we don't find any problems, we'll reconsider our indexing of your site. If your site still doesn't appear in our search results, check our Help Centre for steps you can take."

A Google spokesman said: "We don't comment on individual cases..." blah, blah, blah.

This is not good PR by Google. I have noticed this myself with my own sites and others. They sometimes seem to vanish in the Google world. Unless Google sorts this 'problem' (for it must be so) out, it will not retain its mighty position for very long.

Be warned, Google. Nothing stays on top for ever. As you know.

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