There is a sign that many businesses use - particularly those with close connection to their customers, such as restaurants, or car servicers - which they hope will promote their business to others, and at the same time give them notice of any problems.
It runs along the lines of:
"If you're happy with our service, tell your friends; if you're not, tell us."
The trouble is that the modern world is a very different beast. Apparently, dissatisfied customers are now tweeting their feelings via Twitter and other online social networks straight away, rather than complaining to the service provider.
Robert King, professor of consumer behaviour at Kingston Business School, who analysed the change in consumer behaviour, says that such instant exposure means that companies have to act fast to repair their reputations with customers.
It is to be hoped that improved service all round will be the result.
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