Make PHP conference more affordable

I'm quite interested in this PHP UK conference 2014 at The Brewery in London in February.

But it would cost me £377 to attend. I can't afford that.

I'm not quite sure, therefore, what audience they will attract.

I'm an independent PHP programmer for my own company. PHP is a free internet programming resource, and that is why many website programmers use it. Therefore, £377 to attend a PHP conference seems a bit much.

I wish them luck (it's the ninth so they must be doing all right), but I won't be there.