In the private sector, and particularly in the small business, sole trader or freelance part of the finance sector, many businesses are battling for too little work.
Many of us turn to social media (social networks, business networks) in an attempt to boost our business connections. But there are so many of them, which ones should we turn to?
Many people are on Facebook and, although it has some pretences towards business networking, it is primarily a social network. It has undoubtedly promoted some success for people in their businesses, but it is hard to mix business personal activities with business activities, unless you have more than one Facebook persona (which is hard...).
Twitter is swamped with business people following other people merely in the hope that they will follow them back. The number of Internet marketers on there is a phenomenon in itself - I wonder if they manage to market to each other. It still seems the best place to follow people you're interested in ("celebrities" for want of a better word), and I should imagine the number of business success stories are a tiny percentage of the amount of nonsense that goes on there.
Ecademy and LinkedIn are more business-oriented networks, and both have chargeable elements. LinkedIn seems to give away a little bit more for free, and the pendulum seems to have swung its way, with Ecademy now trailing behind.
Where all these will lead is anybody's guess. More networks are appearing all the time - WAYN and NABO are two that keep bombarding me with, well spam, for want of a better word.
Where Friends Reunited and Myspace have fallen, will facebook and Twitter follow? WIll all your invested time have been wasted?
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