The global economic crisis has ruined public faith in business leaders. The Edelman Trust Barometer shows that seven out of ten people believe companies will just go back to business as usual after the recession. Banks are particularly distrusted, and chief executives are viewed with suspicion.
Some countries, however, are seeing a rise in business trust, notably the United Stated, Netherlands and Italy.
Commenting on the rise in trust in these countries, Richard Edelman, the chief executive at the PR firm, said: "Trust in business has improved, but the patient has a long road to go for a full recovery.
"The increase in trust in business belies its fragility. There is concern that short-term actions have been taken only as a result of the crisis and that government will need to remain a watchdog. Companies will have to prove the sceptics wrong and show they can achieve both profit and purpose."
The survey results coincided with the start of the World Economic Forum at Davos.
Banks, especially, are struggling to regain trust, according to the survey. That is not surprising, given their role in the economic crash. Yet, they are not the worst regarded sector. Media and insurance companies are even less trusted.
Two sectors stand out as trustworthy. These are non-governmental organisations and campaign groups. In industry, the technology sector is most trusted.
Trust in governments remains fairly stable, especially in the US.
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