Monday 11 January 2010

Budget shops have a sparkling Christmas

Figures tell us that budget retailers had a bumper Christmas as shoppers sought out bargains.

Poundland, which sells all items for £1, reported that sales over the festive period rose by 4.4 per cent.

Former Sainsbury's executive Jim McCarthy runs the 254-store chain. He said: "The increase in shoppers over Christmas 2009 is yet more proof that Poundland continues to offer both quality and value. We are confident that sales will continue to reflect this customer trend throughout 2010 and beyond."

So-called "rent-to-own" retailer, Brighthouse, which sells furniture, electrical equipment and kitchen appliances to customers on low incomes, has seen a 9 per cent rise in sales in the 13 weeks to Christmas Eve.

Chief executive Le McKee said: "Both customer footfall and trading in the run-up to Christmas have been strong and we have delivered improved revenue and customer numbers. Consumer electricals have been popular and we have also seen significant demand for furniture and domestic appliance."

Budget fashion chain Peacocks also reported strong Christmas trading.

Maybe the message is clear to all businesses: if you want to sell well, then make sure you're offering a bargain.

No comments:

Post a Comment