UK's top brands

Branding is crucial to the success of a business, especially a business that wants to make it big.

The Superbrands organisation in the UK promotes the discipline of branding has had three annual programmes (Superbrands, Business Superbrands and CoolBrands) which commissions indepdent researchers to judge the best in each category. As it says: "A Superbrand has established the finest repuation in its field. It offers customers significant emotional and tangible advantges over other brands, which (consciously or subconsciously) customers want to recognise."

Here are the top 10 in each category for 2009:

Superbrands:
1. Microsoft
2. Rolex
3. Google
4. British Airways
5. BBC
6. Mercedes-Benz
7. Coca-Cola
8. Lego
9. Apple
10. Encycolpaedia Britannica

Business Superbrands
1. Google
2. Rolls Royce Group
3. Sony
4. Microsoft
5. Nokia
6. GlaxoSmithKline
7. London Stock Exchange
8. Michelin
9. BP
10. Bupa

Coolbrands
1. iPhone
2. Aston Martin
3. Apple
4. iPod
5. Nintendo
6. YouTube
7. BlackBerry
8. Google
9. Bang & Olufsen
10. Playstation