Lloyds Banking Group has come up with a new promise to help new businesses in the next few years. It is called "2012 SME charter".
Its dual aim is to meet complaints from small and medium-sized enterprises (SMEs) about raising finance and fulfil pledges to make greater efforts to ease constraints on businesses and provide more support to support recovery from the recession.
The charter, says Lloyds, will give a boost to enterprise, improve access to finance and give clearer and fairer pricing for all customers with a turnover of up to £15 million.
Lloyds Banking Group has an 18 per cent share of the SME market in England and Wales - less than Barclays and RBS. The charter will cover all customers of Lloyds, TSB and Bank of Scotland.
The new charter aims to provide stronger support and backup to around 300,000 start-ups in the three-year period. It will run 200 seminars a year for new businesses and provide personal and online guidance covering start-up, employment, export, sustainability and finance.
Lloyds says it will meet "every reasonable request" from "viable customers" for finance.
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