Figures from the Centre for Retail Research (CRR) show that shoppers in the UK spent more online than anywhere else in Europe last year. In fact, UK online purchases accounted for almost a third of all European sales.
The UK spend was £38bn online in 2009, or an average of £1,102 per shopper.
The figures mean that online sales now amount to around 10 per cent of total retail sales in the UK, according to the CRR.
The centre reckons that internet shopping would continue to grow sharply this year, reaching £42.7bn in 2010.
"This year is when we will really start to see online sales achieving a significant share of overall retail trade in the UK," said Bruce Fair, managing director of online shopping and price comparison site Kelkoo, which commissioned the research.
Mr Fair said that online shoppers were growing in confidence of the security of the Internet and monetary transactions.
Online shopping had been boosted by the recession, Mr Fair said. "In these hard times, it is no surprise that shoppers are turning to the internet rather than the High Street, especially when you consider that purchasing items online can result in savings of 20% or more," Mr Fair said.
It demonstrates the importance of a website for all businesses, and the ability for people to buy right there and then.
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