Articles are one way to boost your website visibility

Most people in business now realise that they have to have a website, any everyone wants their website to be noticed. They want to be "number one on Google". Be wary companies that promise that they can get you to number one on Google. I'm sure they can, but you're probably there already. Type in "Pierrepont Consulting" to Google and my company will be number one.

Is that good enough? Not really.

We all have to work to get our website's high on Google, but it's not easy.

One way of doing so is to use articles. They can be sent to e-zines, such as http://ezinearticles.com/ and http://www.articlesbase.com/.

What you do is write articles reasonably related to your business area and refer the reader to your website. In this way you are hoping to generate traffic and interest in what you are selling. News, views and other website use the articles to populate their own website which is where users will read them and hopefully come to your site.

Articles can also be used on your own site, making it a "resource". The idea here is that people will be attracted back to your site more than once for information and views, and then buy your services.

But it's hard work, and if, for example, you're an accountant, you're in business to do accounts, not to write articles. But neither are you in business as a computer fixer - so you use a 'computer guy' for that - you outsource. So for articles, you should also outsource.

Try CommissionArticles.com to commission articles for your own use. They will written by expert researchers and writers and give you the articles you ned to improve your website visibility.

Vanishing searches will not help Google

An article in today's Daily Telegraph talks about how a business's website disappeared from Google's searche engines.

The business - Onenewspage.com - saw its visitor traffic dive after it had disappeared from Google's results. Google accounts for 70 per cent of all internet searches. Visitors to websites these are critical to the success of many businesses, and they take a great deal of trouble to work on the Search Engine Optimisation (SEO) of their sites. It is hard work to get near the top of a keyword search. Google, it seems, can negate that overnight.

Google's standard response is not very helpful. It says: "We've processed your reconsideration request for X. We've now reviewed your site. When we review a site,we check to see if it's in violation of our guidelines. If we don't find any problems, we'll reconsider our indexing of your site. If your site still doesn't appear in our search results, check our Help Centre for steps you can take."

A Google spokesman said: "We don't comment on individual cases..." blah, blah, blah.

This is not good PR by Google. I have noticed this myself with my own sites and others. They sometimes seem to vanish in the Google world. Unless Google sorts this 'problem' (for it must be so) out, it will not retain its mighty position for very long.

Be warned, Google. Nothing stays on top for ever. As you know.