Business is not much of a game when you have to deal with emergencies like this year's floods are causing.
Thankfully, I have not had to deal with anything to do with the floods but obviously many businesses will be affected. Currently, therefore, they are no doubt having to deal with flooding and its effects rather than with their real business that actually earns them some money.
So it's a double-whammy of reduced income and increased expenditure to deal with the floods.
A reaction that most would describe as "typically British", I think.
I hope his business, and all others survive this ordeal - and , of course, all the people concerned too.